Our Approach

We Build, Host and Manage Your Website as if it is Our Own

End-to-end, Design, Development, Hosting, & Proactive Support

As an end-to-end WordPress design, development and enterprise hosting company, you’ll get hands-on guidance and high-touch support from discovery to launch and beyond. Once your site goes live, our expert team handles all the technical details, freeing you to focus on content and growth

We Focus on Your Business Objectives

We deliver business and organizational growth, not flashiness or vanity metrics. 

We Use Agile Methodologies

We use an adaptive project structure that evolves as we collaborate with your team to create the best end-product.

We Only Use Resources You Need

Unlike large agencies, we only deploy the resources you need. No meetings with 15 billable people. 

WordPress Wins

WordPress empowers us to build out incredible solutions while keeping costs low. You aren’t getting locked into proprietary platforms.

Our Collaborative Process

As a Dedicated Partner From Planning to Hosting & Proactive Support

Discovery, Content Strategy, Branding & Style Guides

The Discovery phase is key to defining timelines, milestones and a broad idea of the deliverables needed to accomplish your business goals. Here is what we’ll do:

  1. We’ll begin with several calls or in-person meetings with key stakeholders in which we will dive into your project.
  2. We’ll define broad design deliverables and functionality.
  3. We’ll create wireframes for key pages to quickly iterate to a well-defined user experience and content strategy.
  4. We’ll develop initial branding elements and style guides that will be used as a guide throughout the life of the project.
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Iterative Design Sprints and Development Planning

We implement agile methodologies so that the end-product evolves as we collaborate with your team. During our initial design and development sprints, we’ll do the following:

  1. We’ll define key pain points that exist within your current web systems and publishing flow, and begin jotting down ideas to solve them through design and WordPress development.
  2. We’ll begin diving into the details of the broad functionality goals that we defined during discovery.
  3. We’ll begin pulling in different parts of our validated WordPress framework that will be used as a base for creating key functionality.
  4. We’ll create live WordPress prototypes. Unlike traditional prototypes by agencies, these will be styled and implemented on your WordPress theme which saves time and resources.
Primary WordPress Development Sprint

Once prototypes and branding style guides are approved during the design sprint, we’ll move on to a primary development sprint in which we begin building key functionality and implementing approved designs and content across all pages.

  1. Use approved prototypes and branding style guides to build out primary and internal pages across the site. 
  2. Define any design modules that need to be globally synced. This empowers your team to update important modules like call to action sections across the entire website in a few clicks. 
  3. Begin the initial buildout of key functionalities like membership, e-commerce, API integrations among many others. 
  4. Go through several revision rounds until you land on exactly what you need. 
  5. Perform keyword research and on-site SEO
Enterprise Hosting Setup, Website Launch, Training and Proactive Support Integration

After the site has been rigorously tested and approved, we’ll get started on the following:

  1. We’ll spin up an AWS instance or Digital Ocean droplet on our platform that is capable of scaling to millions of unique monthly users.
  2. We’ll begin diving into the details of the broad functionality goals that we defined during discovery.
  3. We’ll begin integrating all server health and uptime notifications into our Slack channel that is monitored by our team 24/7.
  4. We’ll set up hourly backups that are stored for up two weeks.
  5. You’ll get a dedicated site and account manager who knows everything about your website, and will lead your support moving forward.
  6. This site manager will handle your website maintenance and perform core and plugin updates by hand in a dedicated staging environment to ensure your website never skips a beat.

MILESTONE 1

Primary WordPress Development Sprint

The Discovery phase is key to defining timelines, milestones and a broad idea of the deliverables needed to accomplish your business goals. Here is what we’ll do:

  1. We’ll begin with several calls or in-person meetings with key stakeholders in which we will dive into your project.
  2. We’ll define broad design deliverables and functionality.
  3. We’ll create wireframes for key pages to quickly iterate to a well-defined user experience and content strategy.
  4. We’ll develop initial branding elements and style guides that will be used as a guide throughout the life of the project.

MILESTONE 2

Iterative Design Sprints and Development Planning

We implement agile methodologies so that the end-product evolves as we collaborate with your team. During our initial design and development sprints, we’ll do the following:

  1. We’ll define key pain points that exist within your current web systems and publishing flow, and begin jotting down ideas to solve them through design and WordPress development.
  2. We’ll begin diving into the details of the broad functionality goals that we defined during discovery.
  3. We’ll begin pulling in different parts of our validated WordPress framework that will be used as a base for creating key functionality.
  4. We’ll create live WordPress prototypes. Unlike traditional prototypes by agencies, these will be styled and implemented on your WordPress theme which saves time and resources.

MILESTONE 3

Discovery, Content Strategy, Branding & Style Guides

Once prototypes and branding style guides are approved during the design sprint, we’ll move on to a primary development sprint in which we begin building key functionality and implementing approved designs and content across all pages.

  1. Use approved prototypes and branding style guides to build out primary and internal pages across the site. 
  2. Define any design modules that need to be globally synced. This empowers your team to update important modules like call to action sections across the entire website in a few clicks. 
  3. Begin the initial buildout of key functionalities like membership, e-commerce, API integrations among many others. 
  4. Go through several revision rounds until you land on exactly what you need. 
  5. Perform keyword research and on-site SEO. 

MILESTONE 4

Enterprise Hosting Setup, Website Launch, Training and Proactive Support Integration

After the site has been rigorously tested and approved, we’ll get started on the following:

  1. We’ll spin up an AWS instance or Digital Ocean droplet on our platform that is capable of scaling to millions of unique monthly users.
  2. We’ll begin diving into the details of the broad functionality goals that we defined during discovery.
  3. We’ll begin integrating all server health and uptime notifications into our Slack channel that is monitored by our team 24/7.
  4. We’ll set up hourly backups that are stored for up two weeks.
  5. You’ll get a dedicated site and account manager who knows everything about your website, and will lead your support moving forward.
  6. This site manager will handle your website maintenance and perform core and plugin updates by hand in a dedicated staging environment to ensure your website never skips a beat.

Let’s Get Started

Want to learn more about our process and platform?